Family Office · Switzerland · Europe · Worldwide

Trusted advisors for
wealth, law &
legacy

Our interdisciplinary team brings decades of cross-border expertise to every mandate — handling the full complexity of international family office needs with discretion and precision.

Our commitment

"We operate with no conflicts of interest — fully independent, family-owned, and bank-independent since 2002."

30+Years experience
2002Founded
100%Independent
GlobalNetwork & reach
No conflicts of interest
Bank-independent
Family-owned
Zollikon, Switzerland
CHE-109.497.417
Who we are

A family office built on independence, trust & discretion

Founded in 2002 by Marcus Hartmann, Primax Group AG is a fully independent, family-owned family office based in Zollikon, Switzerland. We serve wealthy families and entrepreneurs with comprehensive advisory across legal, financial, and strategic domains.

We hold no product-linked incentives and maintain no ties to banks — our only commitment is to you and your interests across generations.

Conflict-of-interest free
Bank-independent since founding
Experienced across Europe and Asia
Our approach
"We work across disciplines and borders — connecting the right expertise to every mandate, with no agenda other than yours."

Every mandate at Primax is handled with a long-term perspective. We coordinate across legal, tax, financial, and operational domains — assembling the right team of specialists for each client situation, wherever in the world that may be.

Our experience spans Europe and Asia, and our global network ensures that no structure, jurisdiction, or challenge is beyond our reach.

What we do

Our services

A full suite of family office services — from investment management to estate planning — delivered with expertise and discretion.

01

Investment Management

Strategic planning and management of your capital investments.

02

Real Estate

Legal advice, financing, and tax optimisation for property transactions worldwide.

03

Family Management

Coordinating all family matters with discretion and foresight.

04

Law & Tax

Complex legal and tax structures across jurisdictions — tailored to you.

05

Succession Planning

Securing your wealth for future generations with long-term perspective.

06

Estate Planning

Advance directives, inheritance agreements, and wills — coordinated worldwide.

07

Domiciliation Switzerland

Establishing residency in Switzerland — from authorities to full setup.

08

Aircraft · Yachts · Art

Structuring, acquisition, and maintenance of high-value assets.

09

Corporate Consulting

Strategic business decisions — from analysis through to implementation.

10

Corporate Law

Structuring, incorporation, and administration of companies worldwide.

11

Business Development

Sustainable growth through strategy, operations, and a strong partner network.

12

Financial Services

All financial matters — transparently, efficiently, and across borders.

Leadership

Our team

Primax is led by experienced professionals with deep expertise in international law, tax, and cross-border advisory — combining decades of entrepreneurial and fiduciary experience.

MH
Marcus Hartmann
Chairman
GH
Georgina Seraina Hartmann
Chief Executive Officer
Marcus Hartmann · Chairman

Marcus Hartmann co-founded GT Family Office in 1993 and built it into an internationally recognised institution. A serial entrepreneur and committed fiduciary, he has accompanied countless families and established companies across the globe over more than 30 years.

He is an expert in international tax and corporate law, with particular focus on double taxation treaties and cross-border structuring. His extensive global network and profound understanding of international regulatory frameworks make him a trusted advisor for complex international matters.

International tax law Corporate structuring Double taxation treaties Europe & Asia Private clients Corporate entities

Independent & conflict-free

We are fully bank-independent and family-owned. We hold no product-linked incentives — our mandate is solely your interests.

Global reach, Swiss precision

Our global network spans Europe and Asia. We bring Swiss standards of discretion and quality to every mandate, worldwide.

Interdisciplinary expertise

We coordinate legal, tax, financial, and operational specialists — assembling the right team for every client situation.

Ready to discuss your mandate?
We welcome your enquiry.

Request a consultation +41 79 666 22 99 · www.primax.ch
© 2025 Primax Group AG Primax · Family Office · Switzerland CHE-109.497.417